32% AND CLIMBING — STRATEGY CEO PUTS A NUMBER ON INSTITUTIONAL BITCOIN ADOPTION. GOLDMAN, JPM, MS, CITI JOCKEY FOR SECOND.

Phong Le (Strategy CEO) launched a Bitcoin Bank Adoption Index on July 13 at 32% institutional adoption. On July 17 he followed up naming Goldman Sachs, JPMorgan, Morgan Stanley, and Citi as the four institutions jockeying for the number-two adoption position. 44K views on the follow-up. Methodology paper promised. This is CEO-tier positioning of an operator-class metric — institutional adoption as a countable, tracked series rather than a vibes narrative. The Capitalist read: when a Strategy CEO publishes a methodology for measuring peer institutional adoption, the wrapper class is telling the market that adoption is a competitive rank order rather than a category. Whichever institution moves position first on the next reading is the news. Watch for the methodology drop and the second reading — both are Connect anchor material when they land.